By 1930, The Coca-Cola Company had grown far beyond its humble beginnings as a soft drink syrup invented by an Atlanta pharmacist and sold primarily at soda fountains. Aggressive marketing and eye-catching advertising had played a major role in the Company's explosive growth. In the early 1900s, billboards and buildings carried the COCA-COLA trademarks. National magazines, dime novels and local newspapers advertised the "Delicious and Refreshing" drink. And celebrities ranging from opera singers to baseball stars endorsed COCA-COLA. Indeed, by 1909, COCA-COLA was the most widely advertised product in America. Another reason for the success of COKE was the ease with which it was offered to the public. From an icy glass at a soda fountain to a cold bottle at home, it seemed that wherever there were thirsty people, there was COKE. One familiar outlet was the big red metal ice cooler. These units were often found in gas stations or grocery stores, and they offered the consumer ice-cold refreshment. Ultimately, these coolers were replaced by vending machines but for many years COKE lovers reached into the big red cooler with the COCA-COLA script for "The Pause that Refreshes".

Now, a COCA-COLA bottle cooler is being delivered by a vintage 1930 Ford Model A Pickup Truck in a fascinating die-cast replica. Precision engineered and authentically detailed with official COCA-COLA trademarks and graphics, your COCA-COLA Brand 1930 Ford Model A Pickup is produced by - and available only from - Matchbox Collectibles, the greatest name in die-cast.

(1996)

Scale: 1:40